YSL Beauty Photo Booth: A Majestic New York Fashion Week

NYFW and Majestic

New York Fashion Week (NYFW) has always been a spectacle of glamour, innovation, and cutting-edge style. In February 2024, YSL Beauty opened NYFW with a pop-up event at their Candy Shoppe on Lafayette Street. To enhance the viral sensation of their "Candy Glaze" line, YSL partnered with Majestic Photobooth for a custom installation that turned heads and set new trends in fashion and beauty. If you're looking for a custom booth for a brand activation or event photo booth rental, you've found your partner.

YSL Beauty

Yves Saint Laurent (YSL) Beauty, a brand synonymous with elegance, innovation, and timeless style, has a long history of pushing boundaries in the beauty industry. From their iconic Touche Éclat to the luxurious Rouge Pur Couture lipstick, YSL Beauty products have been must-haves for fashionistas around the globe. Their presence at NYFW is always highly anticipated, and they did not disappoint this year.

The Custom Photo Booth

In a city that never sleeps, during an event that defines trends, YSL Beauty brought a touch of magic to NYFW with its Majestic Photobooth. This wasn't just any photo booth; it was an experience designed to make every participant feel like a star. The Majestic Photobooth attracted fashion enthusiasts, influencers, celebrities, and beauty lovers.

Majestic worked with YSL's team and Industria Creative to create a stainless steel exterior frame. This sleek, futuristic design was paired with a black backdrop interior to create a clean aesthetic. Guests brought different YSL Beauty products into the booth, capturing these in a timeless photo booth experience.

Branded Keepsakes

One of the most charming aspects of the Majestic Photobooth was the ability for guests to print their photos on-site. Each print was housed in a YSL-branded frame, making it the perfect keepsake from NYFW. For those who preferred digital copies, the booth allowed instant social media sharing, complete with custom YSL Beauty hashtags.

The Impact

YSL Beauty's Majestic Photobooth at NYFW was more than just a marketing stunt; it was a testament to the power of immersive brand experiences. By blending technology, artistry, and personal interaction, YSL Beauty created a memorable experience that resonated with attendees and set a new standard for beauty activations.

In a world where consumers crave unique and engaging experiences, YSL Beauty's innovative approach at NYFW stands out. It highlighted the brand's products in a new light and reinforced its position as a leader in the beauty industry. We were proud to create a booth celebrating beauty, technology, and fashion, leaving a lasting impression on everyone who experienced it.